Marketing Manager, Bryony Day: Meet the Team Interview

What does your role as Marketing Manager involve?

At its core, my role is about sharing the stories of foster carers and staff at Blue Sky. I spend time listening to people’s experiences and finding the best ways to tell those stories – whether through articles, videos, or events – so that others can understand who we are as an agency.

The other half of my job is making sure those stories reach as many people as possible. That means creating content, running campaigns, and promoting events across various channels.

What’s your background and what attracted you to fostering marketing?

My career has always followed my interests, and marketing has been a common thread throughout. I actually started out in film production and co-founded a social enterprise that supported a youth charity. That blend of creativity and purpose has shaped the roles I’ve taken since.

Blue Sky Fostering stood out to me because it combined all the things I look for in a role: it’s meaningful, it’s a space to learn, and it’s work that does good in the world.

What do you enjoy most about your job?

Last week we hosted a free community day in Bearsted, Kent. I helped organise the event and promoted it to the local community. Loads of families came along with their children to enjoy the activities we put on.

Afterwards, many parents came up to thank us – and for me, it was pure joy. It was the perfect moment: I’d marketed a successful event, helped share what Blue Sky Fostering is all about, and created something meaningful for the local community. That’s what it’s all about.

What does a typical day look like in your role?

Busy – and wonderfully varied! I might be:

• Editing a short film

• Designing marketing materials

• Coordinating a recruitment campaign

• Planning or attending events

• Interviewing a foster carer

• Writing up articles (like this one!)

Every day is different, and I love that. It gives me the opportunity to develop my skills across communication and content creation, while staying connected to the mission.

What hobbies do you enjoy outside of work?

I do a little yoga every morning. I’m currently working on a huge collage project at home, and I love going out dancing whenever I can.

What’s your idea of a perfect weekend?

Most weekends feel perfect to me. I love sitting in a coffee shop with the newspaper, playing cards with my step-kids, husband, and friends. Living in Devon, we’re lucky to have beautiful beaches and countryside walks nearby. There’s always something lovely to do – but honestly, a relaxed day on the sofa is just as great sometimes!

What would you say to someone thinking about becoming a foster carer?

In the past two years, I’ve learned so much from speaking to foster carers and staff at Blue Sky. Before joining, I didn’t realise you receive an allowance, or that you get such comprehensive training and support throughout your fostering journey.

If you’re thinking about it – I’d say stop thinking and start finding out. Just make contact. You don’t need to commit right away. The first step is simply to learn more about fostering. That’s how you’ll know if it’s the right path for you.